Netflix has finally unveiled its long-rumoured ‘adventure story’ style titles that let you, the viewer, choose what happens next in the story.
"The children’s programming space was a natural place for us to start since kids are eager to 'play' with their favourite characters and already inclined to tap, touch and swipe at screens," explains Carla Fisher, Netflix Director of Product Innovation, in a blog post.
"They also talk to their screens, as though the characters can hear them. Now, that conversation can be two-way. It’s really about finding the right stories – and storytellers – that can tell these complex narratives and bring them to life in a compelling way”.
Both The Adventures of Puss in Boots and Buddy Thunderstruck are already available on Netflix, but the interactive titles are brand new standalone episodes.While the idea of adventure book-style narratives combined with TV streaming is compelling, Netflix has previously been cautious over whether the format will succeed.
"We’ll see how it works," said CEO Reed Hastings, speaking at the Netflix Labs day, held at the company’s Silicon Valley HQ in March.
"We’re very experimental so if it works well we’ll do more. If it doesn’t work well, you won’t hear about it anymore," he explained.
The streaming firm has already successfully launched a number of original series including Stranger Things, House Of Cards and Orange Is The New Black.